[Brian McIlmoyle]

To assume that it is not an independant study and is nothing more than marketing.

BioVal paid for the study.. so obviously it is supposed to benefit them..

The fact that when you scratch the surface of the lab who did the work you find nothing indicates to me that this is much more marketing than science.

Add to that the seeming "supply shortage due to popularity" and it all adds up to a savvy marketing ploy.

a.b.c. A. introduce product B. put out independant study that illustrates the superiority of the product .C limit the stock so the market gets hungry and a "buzz" starts.

then release product so its freely available .. and capture market share..

did no one here take marketing 101? .. I never did ... but its obvious to me.