"Deer are essentially red-green color blind like some humans. Their color vision is limited to the short (blue) and middle (green) wavelength colors. As a result, deer likely can distinguish blue from red, but not green from red, or orange from red. Therefore, it appears that hunters would be equally suited wearing green, red, or orange clothing but perhaps slightly disadvantaged wearing blue."
A lot of the camo stuff is just marketing and psychology for the humans wearing it without any actual knowledge of what animals really see.
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