work the numbers
You don't have to convince them.. if the Zoning allows it they can't stop you from doing it.. If the Zoning does not allow it.. its not convincing that is needed its a legal Variance to the official plan, and environmental Assessment, Traffic impact study and whatever else they can think of throwing at you so you will go away.
Here are your Challenges
Within 1 hour drive of that location you have ( granted some of these are private fields with few games.. but most of them have something going pretty much every month
FTF in the same town
Flag Raiders 30 minutes away
Brampton Field 20 Minutes away
Wasaga 1 hour away
Harms Way 1 hour away
People will not stop going to these fields to go to yours.. they will simply add yours to the rotation.. some people like certain fields and always play there.. or usually play there. So some of the community will never come to your field.
For example there a number of people who play at Harms way and at FTF but don't much go anywhere else.
There is a Sizable group that prefer to go to the LZ in Ottawa, and will also play at FTF but they don't go many other places.
So the addition of another field will simply have the effect of further fracturing the market ...and result in more fields having events on the same day.
So you could get 200 people who will say they will come to your field.. but they sure won't be there every weekend.. this coupled with the fact that the average airsofter actualy plays about 6 games a year.. Well the market starts to look vanishingly small. On any given weekend you have about 100 players who are active that weekend .. typically spread over 2 or 3 venues.. so about 30 to 50 players at each venue.
Add another venue that number now drops because the player base is constant.
You need to work the numbers, How many people do you need to be playing every weekend to make this viable, then do an analysis of the confirmed player rosters of every local game in the past year ...
Now presume .. that because you will operate every weekend you will be in direct competition with those games.. so divide the numbers by 2..
That is a possible estimate of expected Players per game..
Now take that number and multiply it by your game fee.. Multiply that by number of games in a year. That is Gross revenue, Subtract
1.Start up costs ( lets presume you build 10 structures that comprise 12 sheets of ply and pine PT studs .. each structure costs $300 to build that is $4000 or so..
2. Operation costs
You likely need $10 000 to invest provided you want a developed field ... if not then it can be a lot cheaper... but undeveloped fields appeal to a much narrower demographic..
You need to do some work here
Jumping in on this based on the "hey guys will you come to my field" type of market query will lead to dissapointment.
I've done a lot of the research on this and determined that a Airsoft only field really is not economically viable as a business... as a Pass time .. that will likely cost you more than it generates .. its fine.. but it is not a money maker.
__________________
Brian McIlmoyle
TTAC3 Director
CAPS Range Officer
Toronto Downtown Age Verifier
OPERATION WOODSMAN
If the tongue could cut as the sword does, the dead would be infinite
Last edited by Brian McIlmoyle; July 11th, 2008 at 01:56..
|