In my opinion, no. I believe the feeback rating should only reflect satisfaction/disatisfaction with a fully completed sale.
Having said that, I think there are other ways that you could reward the seller, like dropping his name when someone is looking for stuff he/she retails, or just by simple post in the Off Topic area declaring that you were happily surprised by the customer service, even tho you did not buy.
My 2 Cents CDN
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