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WAS marketing toward the Airsoft community is mostly due to the fact that they are such a large market in the UK, as civilian firearm ownership is so restrictive. It's not like here where a civilian who doesn't play Airsoft might still have need for a plate carrier.
Make no mistake though, they are indeed a quality real world producer, and their gear is worn by personnel all over the world. They are also a major supplier of the British Armed forces
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