[Matt 'Maverick' Watts]

One trick to reduce fading on the knock off patterns or the slightly lower quality/less expensive ones is this:
1)take your brand new bdu's and turn them inside out
2) toss them in the washing machine, set to COLD water, MED size load
3) toss in a cup of normal table salt (NO detergent)
4) let the cycle run, hang dry bdu's.

the salt will help set the dye into the fabric better.

Or you could look for a bdu company that uses actual Crye Multicam.. the real deal wears better than anything else.